Giving Season Is Almost Here~Why Donor Data Matters More Than Ever

September 8, 2025

When it comes to fundraising, it’s easy to think success is all about asking for gifts at the right time. But in reality, successful fundraising is about something deeper: building authentic, lasting relationships with donors. That’s where donor data becomes not just helpful, but essential. “DonorRise Strategies knows the challenges nonprofits face and we’re here to support them,” says Joyce Mulcahy, Founder of DonorRise Strategies.

Beyond Numbers: Donor Data Tells a Story

Donor data isn’t just a collection of names, addresses, and dollar amounts. It’s the story of how individuals engage with your mission. It reveals patterns in giving, the moments when donors were most inspired, and even the ways they prefer to connect. By looking closer at these details, nonprofits can see donors as whole people, not just transactions.

Personalization Builds Connection

Think about how meaningful it feels when someone remembers your birthday or checks in after a big milestone. Donors feel the same way. By tracking giving history, communication preferences, and event attendance, nonprofits can personalize their outreach. A thank-you note that references a donor’s specific gift or a campaign that aligns with their interests makes them feel valued—and more likely to stay engaged.

Retention Is More Cost-Effective Than Acquisition

Nonprofits often spend significant resources chasing new donors. But retaining existing donors is far more cost-effective. Donor data helps identify who is at risk of lapsing and who is ready to deepen their commitment. With this knowledge, nonprofits can intervene at the right time—whether with a personal phone call, an invitation to a special event, or a tailored appeal.

~J.Mulcahy