How To Run A Comprehensive Holiday Campaign

September 15, 2025

Are You Ready For Year End Seasonal Giving?

The holidays are the most generous time of year—and the perfect moment to engage donors in a meaningful way. A successful year-end campaign isn’t just one email or one event. It’s a coordinated effort across multiple touchpoints that inspires giving and strengthens relationships.

Here’s a framework to guide your team:

1. Start with a strong story. Anchor your campaign, or event in a compelling message that shows impact. Whether it’s a powerful client story or a bold vision for the new year, clarity and heart drive action.

2. Plan a multi-channel approach.

• Email: Launch with a warm announcement and schedule follow-ups with updates and urgency (think Giving Tuesday, galas, year-end countdown).

• Social Media: Share visuals, short videos, and behind-the-scenes moments to keep the campaign visible and lively.

• Phone Calls: Don’t underestimate a personal touch. Senior staff and board members can call key donors to thank them, share updates, and invite support.

• Direct Mail: A well-timed letter can still stand out amid digital noise.

3. Engage your board. Ask board members to make invite or thank-you calls, share social posts, or host small gatherings. Their networks—and voices—add credibility and reach.

4. Measure and adjust. Track open rates, click-throughs, call results, and gifts in real time. Use this data to tweak messages and focus on what’s working.

A holiday campaign is more than just fundraising—it’s about creating relationships that carry into the new year. With thoughtful planning, seamless coordination, and a personal touch—always aiming for those face-to-face connections—you can transform seasonal generosity into lasting support.

Set up a free consultation today to find out more on how to end your year $trong!

~J. Mulcahy