Think You Don’t Have Enough Data? Think Again.

September 5, 2025

Many nonprofit leaders tell me, “We don’t really have much donor data to work with.” But the truth is, you likely have more than you realize.

Every gift, every event registration, every volunteer sign-up—it’s all donor data. These touchpoints may seem small, but together they paint a meaningful picture of donor interest and commitment.

When nonprofits use this information thoughtfully, they can identify who’s ready to deepen their involvement, whether that means a larger gift, recurring support, or greater engagement with your mission.

The key is shifting how we see data: it isn’t just numbers in a database, it’s a roadmap of donor relationships. Even the simplest records can help you personalize outreach, build trust, and inspire donors to take the next step with your organization.

So before you assume you don’t have enough data, take a closer look. Chances are, the insights you need are already at your fingertips. Contact us at DonorRiseStrategies.com for a free consultation, or more information on how you can increase donor engagement and revenue this giving season!

~J. Mulcahy